Your Shopify Store Is
Losing Sales. Every Second.
A 1-second delay drops conversions by 7%. Our Shopify speed audit pinpoints every bottleneck and gives you a prioritized action plan, delivered in 3 business days.
100+ audits delivered | Avg. 40% speed boost | 3-day turnaround
How It Works
A simple, proven process to get you from problem to solution.
Book Your Audit
Choose your package and schedule a quick intro call. We'll confirm scope and timeline.
We Analyze Your Store
Our team runs 40+ tests across Lighthouse, Core Web Vitals, theme code, apps, and checkout flow.
Get Your Action Plan
Receive a prioritized PDF report with exact fixes, estimated revenue impact, and implementation timeline.
Choose Your Audit Level
Built for Conversions
Every package includes a fixed price, a clear delivery date, and a step-by-step action plan -- so you know exactly what to fix, in what order, and how much revenue you stand to recover.
Shopify Speed Check
In 3 days, you get a ranked list of every bottleneck costing you conversions -- with exact fix instructions your developer can implement the same week. Most stores see a 20-40% speed improvement from this report alone.
What's Included
- ✓Lighthouse Audit: Desktop + Mobile Scores with Fix Priorities
- ✓Core Web Vitals Breakdown (LCP, INP, CLS) with Target Thresholds
- ✓Theme Performance Review: Liquid, CSS & JS Bottlenecks Identified
- ✓App Impact Ranking: Top 10 Apps Scored by Speed Cost
- ✓PDF Action Plan: Fixes Ordered by Revenue Impact
- ✓Satisfaction Guarantee -- We Revise Until You're Happy
Shopify Deep Dive
The complete performance overhaul for stores doing $50K+/mo. We tear down every layer -- API response times, checkout flow, third-party scripts, asset delivery -- and hand you an implementation roadmap with 30 days of direct Slack support to make sure every fix ships.
What's Included
- ✓Everything in Speed Check, Plus:
- ✓Storefront API: Response Times Benchmarked Against Top 1% Stores
- ✓Checkout Flow Audit: Drop-off Points Mapped with Speed Fixes
- ✓Third-Party Script Audit: Each Script Scored by ms Cost vs. Revenue Value
- ✓Image & Asset Review: Savings Estimated in KB and Load Time
- ✓Liquid Template Profiling: Slowest Templates Ranked with Rewrites
- ✓Conversion Funnel Speed Map: Page-by-Page Load Time vs. Exit Rate
- ✓Implementation Roadmap with Week-by-Week Timeline
- ✓30-Day Post-Audit Slack Support (Unlimited Questions)
- ✓Satisfaction Guarantee -- We Revise Until You're Happy
Headless Shopify Assessment
Find out exactly how much faster (and how much more revenue) your store could generate with a headless architecture -- before you commit a single dollar to migration. Includes a data-backed ROI forecast and a build-or-wait recommendation.
What's Included
- ✓Current Performance Baseline: Scores, Load Times & Bottleneck Map
- ✓Headless Feasibility Analysis: Go/No-Go with Clear Reasoning
- ✓Projected Speed Gains: Before vs. After Load Time Estimates
- ✓ROI Forecast: Revenue Uplift Modeled on Your Traffic & Conversion Data
- ✓Architecture Recommendation: Hydrogen, Next.js, or Custom Stack
- ✓Migration Complexity & Cost Estimate: Timeline, Budget Range & Risks
- ✓Satisfaction Guarantee -- We Revise Until You're Happy
What we actually audit on your Shopify store
The audit covers eight areas where Shopify storefronts consistently lose speed and revenue. Each area is measured against documented Google and Shopify thresholds, not opinion. You receive a written finding, a measured impact, and a fix path for every issue raised.
Core Web Vitals on Shopify
We measure Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) against Google's 2024 thresholds — LCP under 2.5s, INP under 200ms, CLS under 0.1 — on the templates that drive your revenue: home, collection, product, cart, and checkout. Field data is pulled from the Chrome User Experience Report when available, and lab data is collected with Lighthouse and WebPageTest under throttled 4G conditions to mirror the median Shopify shopper. Each metric is broken down by device class and by template so you know where the regression actually lives.
Liquid templates and theme code
Most Shopify themes accumulate technical debt: render-blocking CSS, oversized JavaScript bundles, hidden Liquid loops with N+1 metafield lookups, and unused sections shipped from the theme editor. We profile your theme.liquid, layout/theme.liquid, the Section Rendering API surface, and the templates assigned to your top revenue pages. We flag inline scripts that block parsing, unused {{ content_for_header }} dependencies, snippet duplication across sections, and Liquid logic that fans out into one Storefront API call per item. The output is a file-by-file diff you can apply in a theme branch.
App impact and waterfall analysis
The single biggest source of slowdown on Shopify is third-party apps that inject scripts on every page. We capture a full network waterfall, attribute every request to a specific app or pixel, and rank apps by total transfer size, main-thread blocking time, and impact on LCP. Reviews widgets, upsell apps, popups, currency converters, and analytics pixels are scored individually so you can decide which ones earn their performance cost. For each offender we recommend a path: defer, lazy-load, replace with a lighter alternative, or remove and rebuild server-side.
Storefront API and GraphQL queries
On Hydrogen, Oxygen, or any custom headless front-end, the Storefront API is the new bottleneck. We benchmark your most expensive queries against Shopify's documented cost limits, look for over-fetching (asking for variants you never render, full collections instead of cursors), missing fragments and aliases, and uncached server actions. Subrequests, edge caching with stale-while-revalidate, and ISR patterns are reviewed against Shopify's published Hydrogen guidance. The deliverable includes a query-by-query refactor list with measured ms savings.
Image and asset pipeline
Product imagery is usually the heaviest asset on a Shopify storefront. We audit every image for format (WebP/AVIF served via Shopify's CDN with the right transformation parameters), responsive srcset coverage, intrinsic dimensions to prevent layout shift, lazy-loading boundaries, and the use of fetchpriority on the LCP image. Hero videos, fonts loaded via @import, icon sprites, and unused webfont weights are flagged. We also check that the Shopify CDN is being used end-to-end rather than third-party image services that bypass cache.
Checkout and conversion flow
Since the migration to Checkout Extensibility, every theme is on the new responsive checkout — but the path from product to cart to checkout still leaks revenue. We measure time-to-interactive on the cart drawer, transition latency between the cart and the hosted checkout, and the impact of Shop Pay, Apple Pay, and Google Pay buttons on first paint. Pixel and Web Pixel performance, post-purchase upsell apps, and Functions/UI extensions are reviewed for blocking behaviour. For Plus merchants we also look at the impact of B2B and multi-market routing on first navigation.
Third-party scripts and tracking
GTM, Meta Pixel, TikTok Pixel, Klaviyo, Google Tag, Microsoft Clarity, Hotjar — each one has a measurable cost on INP and main-thread time. We instrument your storefront and produce a per-script ledger: bytes transferred, parse time, long tasks attributed, and the conversion-tracking value each script actually delivers. Scripts that double-fire (page-view tracked by both GTM and a hard-coded snippet, for example) are flagged. The recommendation is rarely 'remove tracking' — it is usually 'load via Shopify Web Pixels or server-side, defer until interaction, or consolidate to a single tag manager'.
Headless and Hydrogen readiness
If you are evaluating a move to Shopify Hydrogen on Oxygen — or to a custom Next.js / Remix front-end — the audit produces a feasibility view rather than a prescription. We benchmark your current Liquid storefront against the realistic ceiling of a server-rendered headless build: Time to First Byte at the edge, hydration cost on the product page, the cost of preserving your current app stack on the new architecture, and SEO continuity (URL parity, sitemaps, structured data, hreflang). You leave with a clear go / no-go and an order-of-magnitude budget if the answer is go.
What you actually receive
No dashboards to log into, no rolling subscription. Every audit ships as a set of files that belong to you, plus the support you need to act on them.
PDF performance report
A 25 to 60 page written report (length depends on package) covering every audit area: Core Web Vitals scores per template, theme findings, app waterfall, Storefront API observations, image and asset opportunities, checkout flow measurements, and tracking footprint. Each finding states the current measurement, the target, the user impact, and the fix. The report is written for a developer, not a marketer — it is meant to be implemented, not admired.
Prioritized action plan
A separate sheet that orders every recommendation by estimated revenue impact divided by implementation effort. Quick wins (image format swaps, deferred apps, removed pixel duplicates) sit at the top with a one-week timeline. Structural work (theme refactor, Storefront API caching strategy, Hydrogen migration) is grouped into 30, 60, and 90-day phases so your team can plan sprints around it.
Lighthouse and CrUX baselines
Raw Lighthouse JSON exports for desktop and mobile on every template tested, plus a CrUX field-data snapshot for the previous 28 days where Google has data on your store. These files are saved alongside the report so you can re-run the same tests after implementation and prove the delta with your own numbers, not ours.
Implementation support
On the Deep Dive package, you get 30 days of asynchronous Slack support after delivery. Your developer can ask for clarification on any recommendation, share a pull request for review, or escalate a regression. On the Speed Check package, support is limited to one round of written follow-up questions — enough to make sure the fix list is unambiguous.
Frequently Asked Questions
Not Sure Which Audit Is Right?
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